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Turning Point USA’s Halftime Show Draws Major Online Viewership

Posted on February 10, 2026 by admin

Turning Point USA (TPUSA) recently announced an alternative halftime show for the 2026 Super Bowl, positioning it as a cultural counterpoint to the official performance by Bad Bunny. The organization said its event, called “The All-American Halftime Show,” was designed to celebrate traditional values while giving viewers another entertainment option during one of the most-watched moments of the year.

The alternative lineup includes Kid Rock as the headliner, along with Brantley Gilbert, Lee Brice, and Gabby Barrett. TPUSA promoted the show as a livestream event scheduled to air at the same time as the official halftime performance, hoping to attract audiences who preferred a different style of music and messaging than the main broadcast.

However, TPUSA later shared an update that affected how viewers could watch. According to a post on its official X account, licensing restrictions prevented the show from being streamed on that platform. Instead, the organization directed viewers to its YouTube channel, encouraging them to tune in around 8 p.m. Eastern Time to watch the full performance live.

The update drew mixed reactions online. Some people said the announcement should have included a direct link to make viewing easier, while others questioned the planning behind the last-minute change. Despite the criticism, TPUSA continues to promote the event as an alternative entertainment option for Super Bowl viewers who want something different during halftime.

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